I'm a creative at heart with an analytical mind. I love all things design, UX/UI, art and design and have a passion for clever advertising and digital marketing that performs.
When I graduated from UTS with a design degree, no one was hiring designers. There was nothing quite like emerging from the fog of uni just as the GFC struck - it made me re-assess and pivot professionally.
Luckily for me, social media was just starting to take off (imagine a time where there was no Instagram or LinkedIn!) and I dived head first into the industry as a Digital Producer. I was pushed into digital marketing right at a time when there was plenty of enthusiasm for the industry and I've built my career up as a digital marketer and designer, working as a freelancer in some of Sydney's top advertising and marketing agencies. My passion for social media and web design then landed me a role leading team as a Digital Creative Director.
In 2018 we welcomed our first child into the world and my career tacked course again, paired with a tree change from Sydney to Tamworth. Whilst enjoying the joys of motherhood and taking in deep breath of the fresh country air, I run a digital marketing and design consultancy, freelance as a wedding stationery designer for Ivory Lane Event Styling and also dabble in commercial art. What more could a woman want?!